Sunday, March 11, 2012

SXSW Quick Hits: Day 1 and 2

I hadn't planned on blogging about SXSW Interactive, but there were a couple of things that definitely inspired me that I want to share. So here are some quick hits from the panels I've caught in the first two days:


Digital vs. Print: Storyboard to Digital Delivery

  • Magazine editors, at least those on this panel, are bullish about the tablet form factor. They know there is some cannibalization of their print audience, but in the end the combination of the two is greater than print alone.
  • Engagement on the tablet is 7x longer than on their websites. Much like the print magazine. The web is drive-by.
  • These publishers made sure that the tablet form factor had a pay model at launch. {sigh}.
  • Personalization of content is the future for them.
  • Cosmo has a digital-only version for men. No, I don't have a subscription.
The Power of Visual Storytelling
  • I hate to admit the best thing out of this panel was the Visible Tweets display on the big screen.
  • Before you post that tweet or blog, think: WIST? Would I share this? Because if not, we don't care.
Pocket Intelligence
  • A panel that promised not to suck, and maybe it didn't for some. Too little discussion about what we could do with the mobile handset.
  • The second reference to Highlight, a mobile app to show you about friends around you.
I spent most of the day with Robert Quigley, Senior lecturer at the University of Texas, and he was live blogging all the sessions, so I'll just point you to him for now.

Real-Time Newsjacking & a Cold-Blooded Tweeter
  • For the Ad agency Lemz to do a commercial a day for IKEA, they had to turn commercial production on its head. They created a news show atmosphere with daily meetings to produce the 15-second commercials, one every day for 365 days.
  • Rob's blog, where he explains the @BronxZoosCobra
Crowd Sourcing Community Projects Like Tom Sawyer
  • My favorite panel of the fest thus far. Hootsuite's Dave Olsen talked about his crowdsourcing projects, and how they related to Tom Sawyer getting others to whitewash his fence.
  • It was the presentation style that was brilliant. Dressed in character. Tying every aspect back to that Mark Twain reference. Great physical visuals that you could pass around. It was a showcase example of a solo talk.
  • RobQuig's writeup.
  • Oh, and I want to try Hootsuite now.
Fantasy Sports: Where Does It Go from Here?
  • I'll come back to this one, as I'm running out of time this morning to write, but this panel was inspiring on several levels.
  • WR Greg Jennings of the Green Bay Packers was on the panel. Enough Said.
  • Bloomberg's baseball tracking software they sell to MLB teams is awesome. Just awesome.
  • RobQuig's writeup.


DaveO 3:47 AM  

Big thanks for your kind words Crit! I recently shared stories at TEDX and Pecha Kucha - find the vids for more goodtimes.

See ya with another pint down the road.

-- daveo

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